Beetroot Creative
We write brands from the ground up.
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redbikini

Website rebrand

Justin O'Brien

Justin O'Brien

Managing Director

Justin is a decorated film maker and strategist but he doesn’t like to make a big thing of it. He is the head honcho and founder of redbikini, just don’t ask him what the name means. Drinker of wine, content guru and toddler-induced insomniac. 

Alice McKenzie

Alice McKenzie

Writer

Alice loves ideas and hates incorrect apostrophes. Seriously, don’t test her. Since coming on board as Writer, she has become very, very good at drinking coffee. She writes for a living and for leisure, which is a pretty good deal if you ask her. 

Kate Holland

Kate Holland

Marketing Manager

Kate is a hotshot marketing guru from Sydney who has found herself in Adelaide after one too many smashed avocados. She came on board as Marketing Manager during an exciting time for redbikini, and when she’s not nurturing her bub, she’s nurturing our brand.

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Strategy

Strategy

We always begin by understanding your desired audience. Who are they, what do they want and why would they watch your video? This crucial insight is the secret behind our results-driven approach and will dictate how we move forward into creative. Closely aligning these two processes means that we will never veer off-course, delivering a video that will actually work in the way that you want it to.

Creative

Creative

Once the strategy is set we move onto creative. redbikini is an amalgam of creative types from an assortment of backgrounds and industries. Our coffee-fuelled brainstorming sessions demonstrate how we are always open to new ways of thinking and new ways of doing. Our goal is to be at once familiar and unfamiliar, communicating something relatable from a fresh perspective. Of course, no one knows the finer details of a product or service better than you, the client. At all stages of concept development and scripting, you’ll stay in the loop and collaborate with us.

Production

Production

Talented crew, industry leading equipment and a nothing-is-impossible attitude all come together to make some stunning quality video. Our flexible team can scale up and down as necessary, from shooting basic interviews to complex set pieces for high-end productions. Likewise, our equipment and shooting style are selected to best suit each project. From our first meeting until delivery, redbikini aims to work with partners rather than clients. We will create and stick to a schedule that delivers on time and budget, and you’ll find our team efficient when it comes to anticipating and overcoming obstacles. Best of all, we don’t take ourselves too seriously and strive to make sure it’s an enjoyable experience for everyone on set.