Beetroot Creative

Ovarian Cancer Research Foundation


Ovarian cancer

research foundation


Empowering the women of Australia 

Beetroot Creative worked alongside the Ovarian Cancer Research Foundation for their Frocktober 2017 campaign, encouraging Australian women to contribute to finding an early detection test for ovarian cancer by donning a dress for a day, a week, or the entire 31 days. 

Embracing an inclusive, quirky and fun-loving tone, we shaped the voice of the 2017 campaign across social media, donor collateral, outdoor advertising and website. 

First day of Frocktober.png
Beach diva.png
Early detection test.png
Early detection test in style.png
90s Minimalist.png
City Girl.png
3 weeks to go.png
1500 women.png