Beetroot Creative


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Ovarian Cancer Research Foundation:

White Shirt Campaign.

Entering into its 10th year, the 2018 White Shirt Campaign needed a brand voice rework to remain relevant in a competitive fundraising market. We worked with the Ovarian Cancer Research Foundation (OCRF) to develop core campaign copy spanning web, social and email—empowering Australian women to wear a white shirt with pride and support ovarian cancer research.

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Red Fox Films:

Portfolio stories series.

Red Fox Films possessed a rich portfolio of film work featuring some of Adelaide’s most prestigious artisans. We brought their signature quirk to centre stage with a series of case study stories showcasing process and product.

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TEDxAdelaide > Zoom Out:

Event promotion.

TEDxAdelaide’s 2017 annual conference celebrates ideas worth spreading. We developed a provocative core voice that would stimulate engagement and inspire action, and carried it across web, print and blog.

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Ovarian Cancer Research Foundation:

Frocktober campaign.

Frocktober’s spirit is in its passionate community fundraisers. We developed key campaign messaging and a campaign’s worth of supporter-driven content for social, outdoor, email and web.